Blogging is disguised in most successful websites as ‘latest news’, ‘specials’ ‘events’ or ‘what’s happening’ pages. These are the most powerful pages in your website – why? Because every new blog post you add offers you another unique optimisable, searchable phrase for Google. There’s no amount limit, no expiry date, and no end to possibilities! Blogs also enable you to be seen as an expert in your field, and will grow your brand awareness in an organic, wallet-friendly way.