Case study on rebranding

Client Case Studies

JOP design print distribution. Ollie the Chameleon

CLIENT: JOP (formerly Jeff Oliver Print)

FULL REBRAND Including : • Logo Design • Stationery • Mobile Website • Promotional Products: pens, bags, caps, mugs • Marketing material - desk calendar, advertising material 


The Situation

Jeff Oliver Print is one of Whangarei's oldest and most established design, print and distribution companies with over 30 years experience.  As a family run business the baton has recently been passed onto Dean and Hazel Oliver.  The new leadership team are young, vibrant and full of energy.

The Mission

To create a youthful, modern, fun, ‘alive’ rebrand that included a name change from the well known and established "Jeff Oliver Print" to the shorter punchier "JOP".  Whilst Dean and Hazel were keen for some radical changes they understood the importance of maintaining a link between the old and the new.  

The Solution

The creative geniuses at GFM and JOP combined their forces to brainstorm the new look.  Both parties agreed on one key element, ORANGE had to stay.  Armed with a deep understanding of both the history and the future of JOP, GFM was able to translate their visions into reality. Throwing a curve ball in the mix GFM introduced a whole new JOP team member now known as Ollie the Chameleon!  Ollie has become the central point of all their marketing from caps and pens to website and printed material. Ollie's place in the team is well established.

The Result

A vibrant, colour-changing, unique design that reflects JOP’s youthful, energetic leadership and creative skill set.  The flexibility of the new JOP brand is placed to move forward whatever the future may bring.

The Products

  • Logo Design

  • Business Card Design

  • Mobile Responsive Website - including Product Catalogue, News Desk/Blog, Galleries, Social Media Feed

  • Promotional Products - pens, bags, caps, mugs

  • Marketing material - desk calendar, advertising material 


    Jeff Oliver print creative design quality print logo


    JOP design print distribution logo design. Ollie the Chameleon




    The Reaction!


    "We started working with GFM in 2015, when they created our True Tales website. We were impressed at that point by their professionalism, and their friendly, creative energy! They were the first team we thought of when we needed to rebrand – and we couldn’t have chosen better. Sara and her team have led our rebranding from start to finish, with a passion and dedication that completely blew us away. While we have an exceptional team of in-house designers, we found that their closeness to our original brand became a mental roadblock. GFM came up with a range of designs that were unique, fresh, funky and completely different to anything we had considered, and then translated those ideas into a stand-out website and logo design!


    We loved the entire process of working with the GFM team – it was relaxed, fun, exciting and inspiring: I wouldn’t hesitate in recommending a rebrand through GFM.


    Thank you Sara, Bryan and the team at GFM. You have brought the JOP brand firmly into the modern, online age, and you’ve given us so many exciting ideas for stationary, promotional gear, online marketing and more! We look forward to many more years of creative collaboration, and will continue to recommend you to any business who needs creative rebranding and website design. GFM, ‘Your Business our Passion’.  Never has there been a more true slogan for a company, your business is definitely their passion."

    Dean & Hazel Oliver | JOP