I often get asked what my single most effective marketing tool is and as the technical lead at a company that specialises in website design and digital marketing people are often surprised when my answer is “my business card”.
Not having an active social media presence is like pulling out a flip phone at a business meeting and not understanding why Brad keeps getting all the new accounts.
"You should write a blog!" You've probably heard it before and you see plenty of other businesses doing it but why exactly should you be blogging and is it really still relevant in 2018?
Bringing on board more clients is, of course, the marketing holy grail and as anyone in sales will tell you it is a numbers game. The more people you can talk to the more sales you will make, simple right?
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