"You should write a blog!" You've probably heard it before and you see plenty of other businesses doing it but why exactly should you be blogging and is it really still relevant in 2018?
One of the main reasons that you may be considering getting a blog / newsdesk is to drive new traffic to your website and to improve your rankings within Google. Google loves new content. You can make changes and regularly add new content to your website simply by adding a blog / newdesk. By posting fresh news articles on a weekly or even monthly basis on your blog, you help increase your search engine ranking and the ability for potential customers to see you online.
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