Here are four reasons why including a blog / Newsdesk as part of your web presence is so crucial.
Blogs help with Search Engines Optimization
One of the main reasons that you may be considering getting a blog / newsdesk is to drive new traffic to your website and to improve your rankings within Google. Google loves new content. You can make changes and regularly add new content to your website simply by adding a blog / newdesk. By posting fresh news articles on a weekly or even monthly basis on your blog, you help increase your search engine ranking and the ability for potential customers to see you online.
Adding keywords throughout your articles will help your blog rank for those terms. When web surfers are searching the net, they will enter keywords that describe what they are searching for on search engines. The search engine looks at every website available, searching for websites that have the most relevant and up to date information and frequent match to these keywords. The more keywords that are relevant to your business category, the better your opportunity to show up in search engines.
A blog can help you position yourself as an expert
If potential customers see you as someone who can provide helpful information about your industry, they’ll be more likely to do business with you than your competitors. Having a blog / newsdesk allows you to share your knowledge, opinions, and expertise relevant to your industry. Well-written content can certainly attract the qualified visitors who are very likely to purchase your products or services. Interesting and unique content will attract attention and drive traffic to your website via inbound links. The amount of quality inbound links to your site is one of the most important criteria used by search engines to rank your pages.
Blogs are a great marketing tool
Having a website is half the battle toward creating an online presence that will generate more revenue for your company. Just telling your customers what you do, is not enough. They need assurance of the effectiveness of the services you are providing. The best way is to describe each product in a professional way that catches their eye. A blog / newsdesk in this case comes in handy. It gives you an opportunity to talk about your products in detail and provide updates whenever there is a change in the direction of its sale.
Blogs are interactive
Nowadays, customers are seeking more intimate relationships with the online companies they purchase from. A blog allows customers to see updated and fresh information, testimonials from recent clients are extremely powerful, and even comments and conversations posted by existing customers are worth reading. With a blog, you can establish communication and relationships with your customers, and also build trust and credibility along the way.
Talk to the team at GFM Web Design today about creating a blog / newsdesk for your business.