"You should write a blog!" You've probably heard it before and you see plenty of other businesses doing it but why exactly should you be blogging and is it really still relevant in 2018?
1 Blogging gets to the heart of the matter.
Yes social media is powerful and is great to punch out a quick brand message but when you have more to say, or the subject is a bit more complex you need the time and space to expand on your ideas. There was a time when social media and blogging were two separate buckets but now the lines are blurred and we share ideas backward and forwards between our social media and our blogs but one constant remains true, your company website should always be the centre of everything you do, all roads should lead back to your website where you have the most control over the conversation.
2 People trust Blogs
A well written blog helps to establish your “Company Voice” setting the tone of your messages. This allows you to:
- Explore your target market’s concerns about your industry
- Differentiate you from your competitors
- Establishes you as the expert on the given topic.
3 Blogging drives more traffic to your website
It will come as no surprise to learn that 75% of users never go past the first page of search results, so featuring on page one of Google is so very important. The way to get to the top for a broad range of search terms is words, lots and lots of words and blogs are where we put all these special words, nicely grouped and organised so it’s easy for you and me to find what we are looking for and just as importantly easy for Google and other search engines to find.
4 Quality blog content encourages inbound links
Businesses who blog receive 97% more links to their website than those who don’t. 97%! That’s a big number, but why should you care?
Inbound links are when other sites add a link on their site to your site, specifically in this case to your blog article. This should get you direct traffic from visitors to their site but the real value here is Google sees these links and recognises these as a recommendation that your site and blog are worth visiting and therefore will help you rise up the Google ranks, page 1 here we come!
5 Blogging isn’t a fad
Blogging is an effective and well established marketing tool that has consistently worked since longer than any of us at GFM care to remember and it is going to continue to be effective. Why? Because it delivers what the internet is looking for, content and it delivers it in an easy to understand bite sizes pieces. In fact this isn’t the first time we have talked about blogs on our wesbite, here is a post from 2015 and another from 2014.
Still not convinced? Give one of the team here a shout and we can talk you through how it all can work for your business!