So How Long Should My Website Text Be?

Here's why you should forget about word count when creating SEO content and the crucial on-page SEO elements to prioritise instead.

Why the Best Word Count for SEO Doesn't Exist

The quest for a universally optimal word count in SEO is futile. There isn't a "one sise fits all" solution that guarantees higher rankings for your pages.

It's important to understand that longer content doesn't automatically equate to better rankings. The focus should be on quality rather than quantity.

For instance, let's assume you've created a blog post targeting a specific keyword, but it fails to rank. Would adding more content to the page improve its chances of ranking higher on Google?

The answer is no. Simply increasing the word count doesn't enhance the quality of the content; it only makes it longer.

Remember, length does not equal quality.

So, what truly enhances the value of your blog? Here are the key factors to consider:

1. Addressing user intent: Ensure that your content caters to the specific needs and expectations of searchers when they enter a keyword. Provide the information they are looking for.
2. Maintaining high-quality standards: Is your content well-written, informative, original, and valuable? Does it educate, inform, or entertain the readers?
3. Ensuring readability: Proper formatting, scannable content, and descriptive headings that organise the information into sections are vital for enhancing readability.
4. Thoroughness of the content: Does your content offer comprehensive coverage of the topic? Does it provide all the necessary information or satisfy the searchers' needs?

These factors outweigh the significance of word count. By optimising your content based on these criteria, you may naturally see an increase in word count. However, it is a byproduct of creating valuable content tailored to specific search queries.

Remember, the number of words is not the decisive factor. What truly matters is the relevance of those words to the searcher's intent.

Sometimes, more words are necessary to deliver relevance, while other times, fewer words are sufficient. This is precisely why there isn't an ideal word count for SEO.

How to Determine the Right Word Count for Your Blog or Article

Now that we understand that an ideal word count doesn't exist, let's discuss how to determine the right word count on a case-by-case basis for your SEO content.

Every piece of content you produce will have unique requirements based on the topic you're addressing. Here are a few strategies to help you establish the appropriate word count for each blog:

1. Analyse the competition: Start by examining the content that currently ranks on Google for your target keyword. Pay attention to the length and word count of these articles. Since these pieces are already performing well, their word count can serve as a useful benchmark. However, remember to consider other aspects as well, such as the number of major sections and the depth of information provided.
2. Understand search intent: In addition to studying your competitors, it's essential to comprehend the search intent behind your target keyword. By analysing the results on Google's first page, you can gather insights into what searchers are seeking. This understanding will help you determine the level of information required to satisfy their needs. For example, for informational queries, searchers may prefer concise answers rather than lengthy articles.
3. Leverage your expertise: Sometimes, existing content fails to cover crucial aspects of a topic. If you possess expert knowledge on the subject, you can identify these gaps and fill them with your article.
4. Leverage your expertise: Sometimes, existing content fails to cover crucial aspects of a topic. If you possess expert knowledge on the subject, you can identify these gaps and fill them with your article. By providing valuable insights, detailed explanations, or unique perspectives, you can create content that stands out from the competition. Focus on delivering exceptional value to your audience rather than fixating on word count.

5. Consider user experience: User experience plays a crucial role in SEO. It's important to strike a balance between providing comprehensive information and ensuring a positive reading experience. Overwhelming users with excessively long articles may lead to high bounce rates and lower engagement. On the other hand, if your content is too brief and lacks depth, it may not satisfy searchers' intent. Understand your target audience's preferences and align your content length accordingly.

6. Use analytics data: Monitor the performance of your content using analytics tools. Pay attention to metrics such as time on page, bounce rate, and social shares. These insights can indicate whether your content is resonating with your audience or if adjustments are necessary. Additionally, analyse the performance of different word count ranges to identify patterns and trends specific to your niche.

Remember, search engine optimisation is not solely dependent on word count. While longer articles may have advantages in certain contexts, the quality and relevance of the content are paramount. Focus on creating valuable, well-optimised content that satisfies user intent, engages your audience, and establishes your authority in the subject matter.

In conclusion, there is no fixed word count that guarantees SEO success. The emphasis should be on creating high-quality content that meets the needs of searchers. By prioritising user intent, maintaining quality standards, ensuring readability, and providing comprehensive information, you can optimise your content for search engines effectively. Pay attention to your competitors, understand search intent, leverage your expertise, consider user experience, and use analytics data to fine-tune your content strategy. Remember, it's not about the number of words, but the value they provide to your target audience.

So, instead of obsessing over word count, focus on creating exceptional content that fulfills the searchers' intent and drives meaningful engagement.