Last month we looked at some of the benefits of Google Ads for Small Business, this month we'll dive a little deeper.

As a small business, it's important to have a clear strategy in place when using Google Ads. Here are a few tips to help you get the most out of your advertising campaigns:

1. Define your target audience: Before you start creating ads, take the time to define your target audience. Who are they? What are their interests? What are their pain points? Understanding your target audience will help you create ads that resonate with them and increase the chances of them clicking through.

2. Use keywords effectively: Keywords are the foundation of any Google Ads campaign, so it's important to use them effectively. Research the keywords that are most relevant to your business and target audience, and use them in your ad copy and landing page. Make sure to use long-tail keywords, which are more specific and tend to have lower competition.

3. Optimize your landing page: Your landing page is where people will be directed after clicking on your ad, so it's important to make sure it's optimized for conversions. Make sure it's relevant to the ad, easy to navigate, and has a clear call-to-action.

4. Test and optimize: Google Ads provides detailed reporting and analytics, so use this information to optimize your ads and campaigns. Test different ad copy, headlines, and images to see which ones perform best. Keep track of your metrics, such as click-through rate (CTR) and conversion rate, and make adjustments accordingly.

5. Utilize remarketing: Remarketing is a powerful tool that allows you to target people who have previously interacted with your business. This can include people who have visited your website, abandoned their shopping cart, or interacted with your social media. By remarketing to these people, you can increase the chances of them converting.

By following these tips, small businesses can effectively use Google Ads to reach new customers and grow their online presence. Remember to keep testing and optimizing your campaigns and make use of the data provided by Google Ads to improve your results.

If you'd like a free consultation on how Google Ads with GFM can help your business, request an appointment now.