Why Your Website Needs Video Content
There are thousands of different uses for Marketing/Promotional Videos, but at GFM Web Design we believe the main 4 reasons why you should add videos to your website are:
Reason 1:
You want to communicate a lot of information in a few seconds; what your products, or services look like and the kind of people you are. All of this can be done in a punchy 60 second video clip, rather than more than 200 words of text. Due to the huge increase in email traffic and squeeze on available time in recent years, people today and in the future are far more likely to take the time to view a video than read a page of text.
Reason 2:
Videos are good for SEO (Search Engine Optimisation) and Google loves them! Videos now show up as individual results in Google and are a great way of directing traffic to your website. Also, Google considers a web page’s "stickiness" (how long people spend on sites) when ranking sites. Stickiness monitors how long web users stay on a page after finding the link through its search pages. The longer a person stays on the website, the better the page search engine ranking in future. There are few better ways to keep someone on your site then to let them enjoy a couple of minutes of great video content!
Reason 3:
Over the last few years there has been a significant move towards social media and a demand for organisations to connect directly with their customers. Companies all over the world are using videos to communicate with their customers in really imaginative ways that deliver positive results to their businesses.
Reason 4:
Videos are a really good way of keeping your organisation “ahead of the game”. Producing regular videos will encourage your firm to become more involved in Social Media and increase your customer engagement. Also, by working with a company such as GFM who specialises in mobile responsive websites, we will ensure your videos are visible on devices such as smartphones and tablets, you will expand your potential audience way beyond your competitors.
Currently most websites don’t use video yet – within a few short years, everyone will, so why not get yourself involved now?
If you would like to chat to us about your next video project please click here
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