Is Social Media THAT Important?
There are 7.6 billion people in the world.
And nearly 3 billion social media users.
These people, you and me, are using social media platforms to engage with brands.
Social media has transformed marketing strategies and has provided a fast and effective opportunity to reach almost half the world’s population in a second.
If you’re still holding a flip phone and are unsure if social media is right for you, below we’ve outlined three (of the many) benefits on why social media is essential for your business.
Boost Brand Awareness
If people don’t know about your business, how can they become your customers? Social media increases visibility among potential customers and plants you alongside your competitors.
Being present on these platforms provides another channel for your brand’s voice and content to reach your audience, whilst increasing your familiarity and accessibility.
Interact and Engage Directly
Social media gives businesses the ability to interact and engage directly with customers, and equally gives customers the opportunity to interact directly with your brand.
This two-way street of communication provides the foundation to create a strong connection, allowing you to humanize your brand and connect with your audience in a way that showcases personality and values. Essential ingredients to building trust and loyalty with customers.
Gain Insights
Arguably the most powerful tool of social media platforms is the background analytics that provide information about people’s interactions. This generates huge amounts of valuable information, making it a powerful research tool which you can use to make clever business decisions.
Answering question like, ‘how did people land on my page’, ‘what’s the best time to post’ or ‘what are people saying about my brand’ are no longer a mystery. These insights can help
you tailor your social strategy to better connect with your audience.
Final Thoughts
To stay relevant in today’s busy market, you need to evolve alongside your consumers and their habits, which includes upgrading from a flip phone and the way you market your business. If you have the right social media strategy in place you will see an increase in customers, traffic and conversions.
If you want to check out some of our social work with clients grab your phone and give us a call.
Next time we’ll look at what creating a social media strategy entails. This is shaped by what you want to achieve from social media. Do you want to promote your business locally, drive more traffic to your website or connect with more people on the platform itself? By keeping your strategy specific, you can determine which social media channels are the best fit for your business.
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