You’ve got your logo sorted, your website mapped out and some content written. You can’t wait to see your new site go live. But have you thought about the photographs your designer will use?

So many people leave the images on their website to be dealt with as an afterthought, or rely on a designer’s library of stock images to fill the gap.

While these might look great, they often don’t have the stop-you-in-your-tracks impact that photographs taken especially for the site can offer. The use of stock images can also put you at risk of having the same photos on your site that appear on a competitor’s.

Hiring a photographer to take photos especially for your website will mean they are tailored precisely for you. Showcase your staff, your machinery, your products and your offices to quickly familiarise potential customers with what you offer.

Websites are visual tools – people who visit yours will make a snap judgement the minute it loads on their screens. Good photographs are one way to make sure that first impression is favourable and encourages visitors to linger and peruse your site thoroughly.

Photos that have been taken solely for your website will look a lot more real and relatable than stock images and will enhance your customers’ trust in your products or services.

If you’re serious about having a website with huge impact, consider not just getting a professional in to snap some shots but getting the web designer on board to work with the photographer to make it happen.

If the designer and photographer collaborate on producing the images, they can create photographs that will work easily with the design of the site, and that can be used in a way that makes them look just as impressive on a mobile site in the palm of someone’s hand as on a full-screen PC.

When the designer is involved with the photoshoot, they can be sure of getting images that work with the vision they have for the finished site – and they won’t have to compromise their design plans to fit around pre-existing images.

But you can’t just rely on anyone with a half-decent camera to come up with the photographs.

Make sure you choose someone who knows what they are doing and can be guaranteed to give excellent results. It should be someone who is experienced with photography for the web and knows the right questions to ask to really tap into the image you want to project.

Don’t let your fabulous new website be let down by run-of-the-mill imagery. A set of great photographs will make you stand out from the online competition and ensure your website sticks in the minds of everyone who visits it.

Ask us how to make it happen today.